As of today, Google has indexed approximately 50 billion web pages. This certainly is a huge number.
Companies and entrepreneurs desirous of maximizing their usage of the internet find this number intimidating.
In this era of digital marketing, enterprises aim at extended sales cycles and long-term relationships with their customers.
“We want our web page visitors to feel we are experts in our subject and they must trust what they see and read”, says a budding entrepreneur keen on making it big in the online retail business.
A blog is a wonderful tool and SEO strategy to enable a business to build their brands and prop up traffic.
Here is where blog content for SEO comes into the picture.
If you regularly update your blog, you make it active and live on the internet – a facet that’s vital to uplift the rankings of your page.
In simple words, search engines love websites that are frequently updated with high-quality content.
A fresh blog creates more opportunities for the webmaster to highlight keywords. This is not surprising, because keywords are high on the algorithmic chart for SEO and ranking purposes.
Keywords are fuels that pump energy into blogs.
Even if you are not keen to hire a professional web content writer, you must keep in mind the following while writing blog content for SEO.
Energize old content with long-tail keywords
For those who are not familiar, long-tail keywords are three to four keyword phrases that are exclusive to the content in the blog.
Seasoned writers have now realized that most customers use a very specific phrase while searching for a product on the internet. Therefore, a multiple-word keyword phrase is far more likely to rank well than a generic keyword.
A recent study has already revealed that long-tail keywords with three or more words have resulted in better conversion of visitors into buyers.
Add punch to your headline
This is a very important aspect while writing blog content for SEO.
Any headline is made up of words, so it is vital it must make use of the right words.
They say of the 70-80% of people that read your headline and only 15-20% read the rest of the post.
By crafting a magnetic and powerful headline, you will vastly increase the number of people that will go through your blog content in its entirety.
A successful blog content writer for SEO says that a writer must spend as much time it takes to write a piece of compelling content as on the headline.
It must answer readers’ questions
A blog is written with intent. The crux of online marketing is matching users’ intent with what is written in the content. And keywords must strongly point out what users actually want.
You must keep in mind that Google is not the only search engine that makes use of keywords in its ranking algorithm. Others like Bing and Yahoo do so too.
